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Posts by Mira Aalto

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About Mira Aalto
Mira Aalto is a marketing strategist and expert specializing in market segmentation. She has worked with several international companies, where she has developed innovative approaches to customer targeting. Mira believes that by deeply understanding customers, businesses can achieve sustainable competitive advantages.
Posted inPsychographic segmentation

Psychographic segmentation: Lifestyle, Attitudes, Interests

Psychographic segmentation is a marketing strategy that divides target groups based on their lifestyles, attitudes, and interests. This approach allows companies to deepen their understanding of customer behavior and needs,…
Posted by Mira Aalto 03/02/2026
Posted inDemographic segmentation

Demographic segmentation: Social status, Purchasing behavior, Brand loyalty

Demographic segmentation refers to a marketing strategy where customers are divided into groups based on their social status, purchasing behavior, and brand loyalty. This approach helps companies target their messages…
Posted by Mira Aalto 03/02/2026
Posted inDemographic segmentation

Demographic segmentation: Interests, Lifestyle, Age groups

Demographic segmentation is an important tool that divides the customer base into different groups considering age, gender, income level, and other demographic factors. This approach enables companies to target their…
Posted by Mira Aalto 03/02/2026
Posted inPsychographic segmentation

Psychographic segmentation: Buying behavior, Lifestyle, Attitudes

Psychographic segmentation is an effective marketing method that divides the target audience based on their purchasing behavior, lifestyle, and attitudes. This approach allows companies to deepen their understanding of customers…
Posted by Mira Aalto 03/02/2026
Posted inDemographic segmentation

Demographic segmentation: Age groups, Gender distributions, Income levels

Demographic segmentation is a marketing strategy in which the customer base is divided into different groups based on age groups, gender distribution, and income levels. This approach allows companies to…
Posted by Mira Aalto 02/02/2026
Posted inDemographic segmentation

Demographic segmentation: Family relationships, Demographic information, Purchase history

Demographic segmentation is a marketing strategy where customers are divided into groups based on their demographic information, such as family relationships and purchase history. This approach allows for more precise…
Posted by Mira Aalto 02/02/2026
Posted inPsychographic segmentation

Psychographic segmentation: Buying behavior, Lifestyle, Attitudes

Psychographic segmentation is an effective marketing method that divides the target audience based on their purchasing behavior, lifestyle, and attitudes. This approach allows companies to deepen their understanding of customers…
Posted by Mira Aalto 30/01/2026
Posted inGeographic segmentation

Geographic Segmentation: Geographic Location, Population Density, Culture

Geographic segmentation is a marketing strategy in which customers are divided into groups based on their geographical location, population density, and culture. This approach allows companies to target their messages…
Posted by Mira Aalto 30/01/2026
Posted inPsychographic segmentation

Psychographic segmentation: Interests, Personality, Lifestyle

Psychographic segmentation focuses on consumers' interests, personalities, and lifestyles, providing companies with a deeper understanding of their customer base. This approach enables more effective targeting of marketing strategies and the…
Posted by Mira Aalto 30/01/2026
Posted inDemographic segmentation

Demographic segmentation: Social status, Purchasing behavior, Brand loyalty

Demographic segmentation refers to a marketing strategy where customers are divided into groups based on their social status, purchasing behavior, and brand loyalty. This approach helps companies target their messages…
Posted by Mira Aalto 30/01/2026

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