Posts by Mira Aalto

Psychographic segmentation is the grouping of consumers based on their interests, personalities, and values, which deepens the understanding of the customer base. This approach allows for a more precise analysis…

Psychographic segmentation is a marketing strategy that categorizes customers based on their personality, values, and purchasing behavior. This approach provides in-depth insights into customer needs and motivations, which can enhance…

Psychographic segmentation refers to the division of consumers into groups based on their purchasing behavior, values, and personality. This approach helps marketers gain a deeper understanding of their customers and…